Our Story
Revolutionizing Leadership Through Human Physiology
Venture Physiology began with a simple but powerful idea:
What if we reimagined leadership development starting with the fundamental systems that drive the human brain and body?
Founded by Eric Holshouser, a doctor of physical therapy, engineer, and professor, Venture Physiology was born at the intersection of movement science, cognitive performance, and leadership development. In an era marked by accelerating complexity—from artificial intelligence to widespread burnout—we believe today’s leaders need more than frameworks and communication skills. They need a return to their foundation.
Our mission is to reclaim physiology as the starting point for effective, ethical, and sustainable leadership. We equip leaders to reconnect with the biological systems that support clarity of thought, emotional stability, and meaningful connection—so they can build institutions rooted in wisdom, integrity, and trust.
Venture Physiology is not just a new model. It’s a call to lead with the full intelligence of the human system.
The Catalyst: Movement
We believe movement isn’t just medicine — it’s information. It reveals how we handle pressure, how we connect with others, and how we lead ourselves. What began as a coaching approach to improve movement efficiency for longevity evolved into a full system that aligns physical, mental, and social systems for sustainable leadership.
From Business School to Boardroom
Our work began inside the classrooms and hallways of Emory University, where future leaders grappled with the demands of business school, recruiting, and real life. What we discovered was that physiology — often overlooked — was the missing link. When optimized, it had the power to unlock smarter decisions, more resilient teams, and a deeper sense of meaning in work and life.
Today, Venture Physiology works with executives, high-potential teams, and leadership programs to apply this science in practice — building leaders from the inside out.
Why "Venture"?
Because leadership is a venture — into uncertainty, into impact, into possibility. And we believe it’s time to revolutionize how leaders are prepared for that journey.
Too often, leadership development is treated as an intellectual exercise, disconnected from the physical and emotional realities of the people doing the leading. Venture Physiology exists to change that.
We’re on a mission to revolutionize leadership in the business world by grounding it in what makes us human — our physiology. By aligning the body, brain, and behavior, we help leaders, educators, and organizations build the capacity to perform, connect, and sustain over time. This isn’t about wellness — it’s about building a new kind of leadership infrastructure for the modern business world.
Elevate Your Leadership Skills
Unlock your potential with our physiology-based leadership programs, designed to enhance your decision-making and team management abilities for sustained success.